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New Construction

Building and Selling Smarter Through Technology-Driven Solutions

The New Construction Journey — Powered by AI Innovation

Guiding You From Dream to Doorstep

Building a home is more than a project—it’s a vision brought to life. With Roxana Alarcon and The Luxe Realty Group, your journey is thoughtfully guided from blueprint to closing.

A Comprehensive Set of Services

Immersive Visualizations

Immersive Visualizations

Showcase your properties with breathtaking visuals that captivate buyers and elevate your listings to new heights.

Architectural Firms Support

Architectural Firms Support

Equip your architecture firm with innovative resources and state-of-the-art tools to enhance workflows and inspire creativity.

Construction End-to-End Consulting

Construction End-to-End Consulting

Streamline every stage of your construction project with expert guidance and to desired finishes, this is where we shape the foundation of your dream home.

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Step 1: Define Your Vision

We begin by understanding your goals, style, and lifestyle needs. From architectural inspiration to desired finishes, this is where we shape the foundation of your dream home.

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Step 2: Locate Your Lot

Finding the perfect homesite is the crucial next step. We help you explore and evaluate premium lots in Houston’s most sought-after communities—whether it’s Memorial, Tanglewood, The Parkway at Eldridge, or Energy Corridor—ensuring your home’s setting aligns perfectly with your vision and lifestyle.

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Step 3: Select Your Builder & Finalize Lot

We collaborate with the area’s most reputable luxury builders and help you finalize your lot selection while choosing the ideal builder who matches your style, standards, and schedule.

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Step 4: Design & Customize

This is where your vision becomes tangible. From floorplans to materials, we’ll help you personalize every detail—ensuring both elegance and functionality.

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Step 5: Construction Oversight

We stay in close communication with your builder throughout the construction timeline—providing updates, walkthroughs, and expert insights to ensure quality craftsmanship at every stage.

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Step 6: Final Touches & Closing

Once construction is complete, we guide you through your final walkthrough, ensure punch-list items are resolved, and oversee closing—so you enter your new home with confidence and celebration.

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Your Custom Home, Delivered

From the moment we meet to the day you receive your keys, our mission is to ensure a seamless, inspired, and rewarding experience.

“We don’t just help you build a house—we help you create the lifestyle you’ve been dreaming of.”

—Roxana Alarcon

Let’s Build Something Beautiful

Ready to begin your new construction journey? Connect with Roxana today for a personalized consultation and builder introduction.

Serving Memorial, Energy Corridor, and Houston’s premier custom communities

Our Process

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STEP 1
Assembling a Team Lot Assessment & Feasibility Pre-Construction Agreement
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STEP 2
Architectural Plans & Design Concepts
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STEP 3
Proprietary Immersive Design Process
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STEP 4
Estimating, Budgeting, Detailed Specifications & Financing
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STEP 5
Construction Contract Stamped Drawings & Permitting
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STEP 6
Construction Dedicated Project Manager & Segregated Funds for each Project.

Experience the Difference

Working with Roxana Alarcon means more than just buying or selling a home—it means experiencing a higher level of service.

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